Dry Fruits Protein.

A protein powder made from real cold-pressed dry fruits — California almonds, Goa W320 cashews, Iranian pistachios, Kashmir walnuts — blended with pumpkin and chia seeds for a complete amino-acid profile. Every ingredient is a whole food you can name and recognise. No whey, no soy, no pea isolate, no maltodextrin fillers, no artificial sweeteners, no artificial colours.

Target: 15-18 g protein per 30 g scoop. Raw almonds are 21.2% protein by weight (USDA FoodData Central); our cold-pressed, defatted nut concentrate pushes that higher, and the pumpkin seed addition rounds it out. Honest disclosure — this is less per gram than whey isolate (which sits at 24-27 g), but every Pala-G serving also gives you vitamin E, magnesium, omega-3, polyphenols and fibre. Whey gives you none of those.

Yes, once blended. Pistachio is the only common tree nut classified as a complete protein against the adult reference pattern (Bailey & Stein, Nutrients 2023, PMC10181398 — DIAAS 0.86). We combine pistachio with pumpkin-seed protein (complete AA profile) so the final blend covers all nine essential amino acids above threshold. Single-nut formulas don't get there; our blend does.

Whey is a dairy byproduct. ~60-70% of Indians are lactose intolerant (88% in South India), which means most whey users are drinking something their body actively rejects. In addition, the Citizens Protein Project — a peer-reviewed 2024 study of 36 Indian whey protein powders — found 69.4% were mislabelled, and detected aflatoxins, pesticides, arsenic and lead. Our Dry Fruits Protein is lactose-free, dairy-free, and lab-tested for heavy metals every batch. You can see the almonds. You can taste them. Adulteration is visually impossible.

Pea and soy proteins are commodity plant isolates. They solve the 'I need protein' problem cheaply. Pala-G Dry Fruits Protein uses premium whole dry fruits — the same grade we sell retail — and delivers 50% of your daily vitamin E, 19% of your daily magnesium, 1.9 g of omega-3 ALA, plus polyphenols and fibre. Pea and soy strip all that out. Also: pea protein scores 0.82-0.91 PDCAAS (limiting in methionine); soy has phytoestrogen concerns for male fitness consumers. Nut protein blended with pumpkin seed avoids both issues.

Pilot production starts mid-2026. We're publishing a live waitlist now so the first 1,000 members get priority access and a 20% early-bird discount on the launch batch. Waitlist members also get to vote on the first three flavours we ship.

Not finalised yet — we're still optimising the cost model. Target positioning: ₹2,499 for 500g, ₹4,499 for 1kg. Roughly 2× the cost of standard Indian whey, but with clean-label lab testing, a legitimate complete amino profile, real whole-food ingredients, and flavours nobody else makes. Waitlist members lock in 20% off the launch price.

Anyone tired of chalky whey that upsets their stomach. Lactose-intolerant athletes. Vegans who want a premium plant protein that actually tastes good. Indian families who already trust dry fruits as a daily nutrition staple (per capita almond consumption in India grew rapidly over the last decade). People who care about what actually goes into their body.

The Charaka Samhita (5,000+ years old) classifies the almond as a Rasayana — a rejuvenative that 'prolongs lifespan, kindles internal fire, and imparts lustre, complexion and voice.' The Sushruta Samhita groups almonds, pistachios and walnuts as Medhya Rasayanas — intellect-promoting foods. India's pehlwani (traditional wrestling) tradition built world-champion bodies on 'khurak' — the holy trinity of milk, ghee and almonds, with wrestlers consuming up to 1.5 pounds of almond paste daily. We didn't invent using nuts for strength. We just put 3,000 years of tradition in a clean scoop.

Yes. After you join the waitlist you will receive a flavour voting email within 7 days. Current candidates include: Classic Badam Shake (saffron + cardamom), Biscoff Cashew, Tiramisu Almond, Pistachio Rose, Peri Peri Makhana (savoury post-workout), Chocodip Dark. Your vote directly influences which 3 flavours make the first production run.

Pala-G has been perfecting dry-fruit recipes for over 5 years — our retail line includes 280+ flavoured SKUs, FSSAI certified, IEC registered, exporting to UAE, UK, USA, Canada, Singapore. Every batch of Dry Fruits Protein will carry published NABL-accredited lab results for protein content, amino acid profile, heavy metals (ICP-MS) and aflatoxins. If the label says 16 g protein per scoop, the lab certificate will prove it.

Morning ritual: 1 scoop Dry Fruits Protein + 200ml cold milk (or oat milk for dairy-free) + 1 date + a pinch of saffron. Blend 30 seconds. Drink on empty stomach within 30 minutes of waking. This approximates the traditional "badam thandai" ritual that Punjabi families have used for generations during exam season — now with verified protein content.